Green Beans and Ice Cream is Cleared for Takeoff!
A new venture unfolds with The Paradies Group
When Greg Harmon with The Paradies Group invited me to a book signing at the Atlanta International Airport, I was honored. Both Charlotte and Atlanta are my “second home” as I connect to travel around the world, and I felt like they would be a great place for my first book signing.
The Paradies Group operates hundreds of airport retail locations, featuring the latest and greatest business books. Since my book is written for the business leader, who travels often, the Paradies partnership made perfect sense to me.
So here I am, sitting with my giant “Green Beans & Ice Cream” banners dominating the store front. Little kids crowded around, grinning from ear to ear when they got my free green bean pen. It’s not every day you get to walk into a store and get something FREE!
As travelers headed to their gates with their luggage, many stopped at my table in front of an airport bookstore to see what Green Beans and Ice Cream was all about. We sold out quickly – much faster than expected!
Starting with Charlotte and Atlanta, we are working on having books at major airport retailers to capture the business traveler audience. It was great to see that there was a lot of interest and excitement from people! I also want to thank Tish, Greg, and Denita who all made me feel at home in their busy world. It’s clear that the Paradies family have instilled strong family values and contagious enthusiasm in their leadership team. That’s what it takes to succeed in today’s market.
After my book signing, I did some traveling of my own. It was a business trip (what else?) to London to promote the book with some large retailers across the pond. I also met with some producers at the headquarters of the show “Undercover Boss.” Ever seen it? It’s the Emmy Award-winning reality series where high-level executives go undercover in their own companies to see how things really work. Like the Subway CEO who becomes a sandwich maker with a teenaged supervisor.
My question to producers was, “What is the next show after “Undercover Boss”?” What about something along the same vein that shows how to use positive reinforcement in the workplace?
I have some concepts in the works, but if any of you blog readers out there have any ideas, feel free to share them!