Buddy the golden retriever is an expert in behavior change and positive reinforcement.  Buddy’s master is a perky lady named Misty who heard my Greenbean Leadership session last week in Everett WA.  “Bill I can attest to the power of positive reinforcement.  I have been training buddy to play dead when I say “bang bang”.  When he falls down to play dead I give him a piece of cheese…which he loves….But now every time I open the refrigerator he falls down and plays dead!”