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& Plus Access to Bill’s Keynote Video.

A Book For Those Who Lead Others . . .

Learn how to motivate teams with positive engagement and reinforcement.

In Bill’s thirty year history, he has helped design more than one thousand behavior change systems that have produced tremendous gains in performance and profits at America’s top companies including Disney, Coca-Cola, McDonald’s, General Motors, and Dupont.

Hidden in this book you will find Bill’s “secret sauce”, and the recipe for rapid, sustainable behavior change and engagement–Positive Reinforcement (PR+). 

Reader Feedback

Dear Bill,
I finally got through reading you wonderfully inspiring BOOK.

Your book is very enlightening and has encouraged me to rebalance what I’m doing. I have a sense of clarity which has been missing for some time. My favorite line is “Understanding behavior is a formidable challenge, but it also offers us huge rewards— if we can only crack the code of human behavior change.” Your book absolutely hit the spot. As soon as I finished it, I read it again!

Salwa Koshak

Chapter by chapter the book supports the reality that positive reinforcement works especially in the field of Safety.  It inspires me to look at all interactions differently whether I am at work; with my family or managing my 12-year-old’s little league team.    green beans

I found your session at the ASSE conference very inspiring and think you are a wonderful speaker.  I would never hesitate to recommend your services to anybody.  I felt after attending your session I had already heard many of the discussions in the book.  Many times people say the book is better than the movie.  I think in this case the book supports the movie (speaker) and the movie was much better.  When it comes to Green Beans and Ice Cream, I would recommend to people they need to see you in person if that isn’t possible or practical, purchase the book.

Todd D. Breindel, P.E.
Env./Safety Engineer
SGL Carbon LLC.


Includes two books (1 paperback & 1 audio PLUS the online companion video)

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