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An Interview With The Author Of Green Beans And Ice Cream

Quality customer service is an integral part of any business. If your employees can’t make your customers happy, chances are the customers won’t come back. To make sure they do, it requires employees to move beyond simple compliance of workplace rules and become truly committed to the jobs that they do at your restaurant.

The first step in cultivating committed employees is to becoming a committed leader. True positive reinforcement needs to be individualized and delivered immediately after an employee does something right. That way, the employee will be more likely to repeat those behaviors in the future. If an employee demonstrates stellar customer service work, or goes above and beyond to make a guest or client happy, they should be recognized for that. And this goes for everyone on staff. Consider them your internal customers. Yes, they are doing their job and that’s what they’re paid to do, but studies show that a paycheck is not as big a motivator as feeling like you are making a difference at work. Bosses who think they don’t need to tell their employees they are doing a good job are not fully engaging them. When it comes to engagement, every company has just three kinds of workers: Non-Compliant, Compliant, and Committed. Here’s what each looks like:

Non-Compliant: “I will not follow your rules because I am convinced the only way to get high production is to take risks and shortcuts.” Compliant: “I will follow your rules as long as someone (a manager, a supervisor, or a peer observer) is standing there watching me. But when that person leaves, I’ll take more risks and shortcuts.” Committed: “I will follow the rules, when nobody is watching. This is who I am…..” That ultimate level of employee engagement is commitment. What I’ve learned from helping so many companies is that without positive reinforcement, your employees will be less committed. With less committed employees, you are getting less performance from your team than you could be and your restaurant culture will suffer. But if you use positive reinforcement to cultivate engaged workers, all aspects of their work, including their treatment of restaurant customers, will improve.

1). Employee Recognition Is As Important As A Paycheck (

2). How To Change Employee Behavior

3). Leadership Development Systems (

4). How To Get Results From Employees

5). Positive Reinforcement Systems For Leadership Development

6). How To Design A Business For Success

7). Leadership Development Workshops

The Best Recipe For Leadership And Positive Reinforcement

At first glance, they don’t sound like they go together. But this ground-breaking new book from author Bill Sims, Jr. will become your favorite recipe by the first paragraph. It will change forever the way you deal with your family, customers, coworkers, students, and yes, even your spouse!

In Bill’s thirty year history, he has helped design more than one thousand behavior change systems that have produced tremendous gains in performance and profits at America’s top companies including Disney, Coca-Cola, McDonald’s, General Motors, and Dupont.

Hidden in this book you will find Bill’s “secret sauce”, and the recipe for rapid, sustainable behavior change and engagement–Positive Reinforcement (PR+). 

Learn how successful leaders became successful.

The book explains why Bill Sims believes this is one of the most powerful forces on the planet. Use it wisely, and performance moves off the chart.

Use it poorly, and the results can be disastrous.

Green Beans & Ice Cream analyzes over 100 years of research in the field of human behavioral science, and compares it to “real world, in the trenches” true stories that Sims recounts. It points out clearly that the thing we need the most,


is the thing we often receive the least—positive reinforcement and feedback from those around us.


The Power Of Positive Reinforcement.

Using the techniques outlined in this book, you can master the remarkable power of positive reinforcement, and make a real difference in the world around you.

This book is for everyone who must lead others.

Whether in the family, the school, or the workplace, it is a “must read” for anyone who wants to improve the performance of their team. With this first book, Sims has dropped a stone in the still pond of leadership. The waves will only get bigger.

Bill Sims Jr. has distilled the best practices of behavior change from the thousands of successful projects over the last 30 years. Through dozens of stories, Bill relates the key principles of performance improvement in any organization.

“Green Beans and Ice Cream: The Remarkable Power of Positive Reinforcement.”

The highly anticipated book is based on Bill’s thousands of success behavior change projects over the last 30 years. Through dozens of stories, Bill relates the key principles of performance improvement in any organization. The  successful behavior change workshop, which has been featured at conventions across the world.


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Reader Feedback

Dear Bill,

I finally got through reading you wonderfully inspiring BOOK. First I would like to say congratulations on your success and wish you all the best in your future goals and whatever you choose to venture on next.

I’m sure it will be just as successful. Your book is very enlightening and has encouraged me to rebalance what I’m doing. I have a sense of clarity which has been missing for some time. My favorite line is “Understanding behavior is a formidable challenge, but it also offers us huge rewards— if we can only crack the code of human behavior change.” Your book absolutely hit the spot. As soon as I finished it, I read it again!

It really has reminded me all about change and how inspiring it is to be one of the first to initiate it. I hope to take all your theories and use them in my future, and I hope that others benefit just as much from reading your book Green Beans & Ice Cream .

God Bless you and bring you Joy and success into your future and your children’s future.

Salwa Koshak


Thanks for giving me the opportunity to read your book.
Chapter by chapter the book supports the reality that positive reinforcement works especially in the field of Safety.  It inspires me to look at all interactions differently whether I am at work; with my family or managing my 12 year olds little league team.    
Quick story, since I have learned you like stories.  I inherited (long story) an 11-12 year old baseball team.  There are 5 teams in our league and we played a round robin tournament with the two best teams then playing for a championship.  The first game we had several bad calls.  I reacted by shouting and complaining all negative responses.  We lost 11 – 1 in 4 innings (10 run rule).  This tournament was going on at the same time I was reading your book.  The next night along with the last four games every thought was positive.  If a call was bad I may question but never raised my voice, complained or held the game up.  No matter what occurred I positively reinforced our team “good inning, great play, etc.”  Not only did we win the next three games we one the championship and did it with 8 kids (one on vacation).  Positive reinforcement works and on any level.
Additional comment:
I found your session at the ASSE conference very inspiring and think you are a wonderful speaker.  I would never hesitate to recommend your services to anybody.  I felt after attending your session I had already heard many of the discussions in the book.  Many times people say the book is better than the movie.  I think in this case the book supports the movie (speaker) and movie was much better.  When it comes to Green Beans and Ice Cream, I would recommend to people they need to see you in person if that isn’t possible or practical, purchase the book.
Thanks again.  Please let me know if any of the above works as an endorsement.  I am not always the most professional writer.
Todd D. Breindel, P.E.
Env./Safety Engineer
SGL Carbon LLC.